About this role
FIND YOUR 'BETTER' AT AIA
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
Act as the voice of Agency to shape product direction, strategy and campaign design. Translate agency needs into product requirements, ensure the product shelf aligns with business priorities, and drive product-led business momentum that empowers sales performance.Roles and Responsibilities:
1. Represent Agency Product Needs
- Identify, analyze and articulate product gaps, opportunities and needs specific to agency distribution.
- Consolidate frontline insights to inform product enhancement, proposition design, and positioning.
- Partner with relevant functional teams (e.g. Distribution Management, Product, Marketing, Finance) to ensure agency requirements are properly reflected in product development and updates.
2. Shape Product Strategy from a Sales Perspective
- Provide sales driven strategic input to product roadmap planning.
- Advise product teams on competitiveness, customer value, and frontline suitability.
- Evaluate product performance and recommend strategic actions to strengthen agency adoption and business contribution.
3. Design Product & Sales Campaigns
- Develop campaign strategies that address agency pain points, market opportunities and business momentum needs.
- Collaborate with cross-functional teams to craft campaign mechanics, incentives, communication, and activation plans.
- Track campaign performance and impact, providing insights for continuous improvement.
4. Influence Product Shelf Management
- Assess and manage product shelf relevance for agency distribution.
- Recommend additions, re-positioning or retirement of products to optimize sales effectiveness.
- Ensure the product shelf supports strategic business goals such as case count, ANP, quality mix, protection focus, and long-term value creation.
Minimum Job Requirements:
- 6–10 years of experience in insurance product development, proposition, strategy, operations, or distribution roles
- Strong understanding of insurance products and concepts
- Experience working with agency distribution highly preferred
- Strong analytical skills and ability to translate data/insights into strategic recommendations
- Excellent presentation and communication skills in English and Chinese
- Self-driven, proactive, able to work with ambiguity and influence cross-functional stakeholders Candidate must be able to speak and write Chinese.
Others:
- You are required to obtain relevant license if your job involves in regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Other facts
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.
What you'll do
- The role involves acting as the voice of the agency to shape product direction and campaign design while translating agency needs into product requirements. It also includes developing campaign strategies and managing product shelf relevance to optimize sales effectiveness.
Ready to join AIA?
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