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Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided)
full-timeBangkok

Summary

Location

Bangkok

Type

full-time

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About this role


About Agoda


At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  


 


Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.


 


No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

This role is BANGKOK-BASED, RELOCATION PROVIDED.


Get to Know Our Design Team:


The Design team is a diverse group of product designers and researchers that help to build Agoda’s products from our home office in Bangkok. Being a product-driven company, we constantly partner with product managers and engineers to understand user problems and design workflows, interactions, and visual interfaces. 


This is a great time to join a team that’s small enough to be scrappy and hands on, yet big enough to influence change and product strategy. 


There’s always room to grow here. As a Product Design Lead, you can deepen your craft through complex problem-solving and systems thinking, or expand your leadership by mentoring others, driving strategy, and leading cross-functional initiatives. This is a great time to join a team that’s small enough to be scrappy and hands on, yet big enough to influence change and product strategy. 


We’re building the next generation of AI-powered travel experiences, and conversational UX is central to that vision. Join our design team to help shape how users engage with intelligent travel assistants, real-time chat, and natural language interfaces across platforms.


 


The Role


We’re looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences. This hybrid role blends hands-on product design with light team leadership, managing a small group of 2–3 talented designers.


You’ll lead the UX strategy for AI-powered interactions like smart chat, trip planning, support automation, and contextual travel recommendations. You’ll also mentor designers, collaborate closely with product and engineering, and help evolve our design culture across the organisation.


 


What You’ll Do


Design & Execution



  • Lead the end-to-end design of AI and chat-based experiences across web and app.

  • Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces.

  • Create prototypes and flows that balance clarity, trust, and speed for our users.

  • Drive UX and visual design quality within your scope, while aligning with Agoda’s broader vision.

  • Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it.

  • Use data-driven insights, research, and industry best practices to align on design direction. 


Leadership & People



  • Manage and mentor a small team of 2–3 designers, focusing on growth and creativity.

  • Provide regular feedback, run critiques, and support career development.

  • Help scale design culture, systems, and quality through org-wide design initiatives.

  • Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering.



What You’ll Bring



  • 7+ years of experience in product or interaction design, with proven hands-on craft.

  • Experience designing for conversational interfaces, chatbots, or AI-powered systems.

  • A strong portfolio showing user-centered thinking and high-quality execution.

  • Ability to simplify complexity through clear information architecture and interaction flows.

  • Experience leading design discussions and collaborating cross-functionally.

  • Mentorship or light people management experience is a plus.

  • Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus.

  • A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams.


Bonus Points




  • Background in voice UX, multimodal interfaces, or customer support tools



  • Experience with localisation and designing for multilingual audiences

  • Familiarity with personalisation engines or recommendation systems

  • Prior experience in travel, e-commerce, or large-scale B2C platforms


Why This Role


This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s entire ecosystem, from search to support to inspiration.


Join us to help build the next generation of AI-powered travel experiences.


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Discover more about working at Agoda



 


Equal Opportunity Employer 


At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.


We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.


Disclaimer


We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Other facts

Tech stack
Product Design,Conversational UX,AI Systems,User-Centered Design,Prototyping,Mentorship,Collaboration,Data-Driven Insights,Information Architecture,Interaction Flows,Visual Design,Team Leadership,Research,Analytics,Multimodal Interactions,Localization

About Agoda

At Agoda, we bridge the world through travel. We aim to make it easy and rewarding for more travelers to explore and experience the amazing world we live in. We do so by enabling more people to see the world for less – with our best-value deals across our 6,000,000+ hotels and holiday properties, 130,000+ flight routes, 360,000+ activities, and more.

Agoda was founded in 2005 in Thailand by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG], and we have more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas.

In every department – from engineering to customer support – you’ll find that data and technology are at the heart of our culture. There’s never a boring day at Agoda as we aim to make travel hassle-free for everyone. If you’re ready to begin your best journey with us and help us build travel for the world, join us.

For properties seeking partnership with Agoda, visit https://connect.agoda.com

Team size: 5,001-10,000 employees
LinkedIn: Visit
Industry: Software Development
Founding Year: 2005

What you'll do

  • Lead the end-to-end design of AI and chat-based experiences across web and app, while managing a small team of designers. Collaborate with cross-functional teams to shape product strategy and design workflows.

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Frequently Asked Questions

What does a Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) do at Agoda?

As a Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) at Agoda, you will: lead the end-to-end design of AI and chat-based experiences across web and app, while managing a small team of designers. Collaborate with cross-functional teams to shape product strategy and design workflows..

Why join Agoda as a Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided)?

Agoda is a leading Software Development company.

Is the Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) position at Agoda remote?

The Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) position at Agoda is based in Bangkok, Thailand. Contact the company through Clera for specific work arrangement details.

How do I apply for the Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) position at Agoda?

You can apply for the Product Design Lead – AI Assistant & Conversational UX(Bangkok - Based, Relocation Provided) position at Agoda directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Agoda on their website.