Senior Social Media and Digital Strategy Manager

<div class="content-intro"><p><span style="font-weight: 400;">Agility Robotics is a pioneer. Our robot, Digit, is the first to be sold into workplaces across the globe. Our team is differentiated by its expertise in imagining, engineering, and delivering robots with advanced mobility, dexterity, intelligence, and efficiency -- robots specifically designed to work alongside people, in spaces built for people. Every day, we break through engineering challenges and invent new solutions and capabilities that will one day make robots commonplace and approachable. This work is our passion and our responsibility: our mission is to make businesses more productive and people’s lives more fulfilling.</span></p></div><p><span style="font-size: 12pt;"><strong>Partners for Productivity. Storytellers for the Future.</strong></span></p> <p><span style="font-size: 10pt;">At <strong>Agility Robotics</strong>, we aren't just building robots; we are building the future of work. Our humanoid robot, <strong>Digit</strong>, is designed to work safely alongside people in human spaces—handling the dull, dirty, and dangerous tasks so people can focus on what makes them human.</span></p> <p><span style="font-size: 10pt;">We are seeking a seasoned <strong>Social Media and Digital Strategy Lead </strong>to own our digital narrative. This is not a junior execution role; it is a strategic leadership position for a storyteller with 7–9 years of experience scaling B2B, hardware, or deep-tech brands. You will be the architect of our digital presence, responsible for translating complex and changing narratives into commercial and brand value and managing the full scope of our organic and paid social ecosystems.</span></p> <p><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Strategic Leadership &amp; Long-Term Planning:</strong></span></li> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Own the Roadmap:</strong> Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. Move beyond quarterly campaigns to build a long-term digital narrative that positions Agility as the leader in humanoid robotics solutions.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Audience &amp; Channel Architecture:</strong> Define sophisticated segmentation strategies for our diverse audiences—from logistics C-Suite executives to robotics PhDs. Determine the precise role, voice, and investment level for each channel (LinkedIn, X, YouTube, Instagram).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Budget Authority:</strong> Own the social media budget. Manage paid media spend, vendor relationships, and tool procurement, ensuring every dollar creates measurable impact.</span></li> </ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Campaign Direction &amp; Cross-Functional Orchestration:</strong></span></li> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Integrated Campaign Planning:</strong> Lead the social component of Tier-1 company initiatives. Partner with the <strong>Commercial Team</strong> to optimize customer announcements (e.g., GXO, Amazon) and the <strong>PR Team</strong> to maximize media moments, ensuring a cohesive message across all touchpoints.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Executive &amp; Partner Liaison:</strong> Serve as the primary social advisor to Agility leadership. Work with executives to refine their thought leadership presence and collaborate with external partners to ensure brand consistency in joint ventures.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Paid Media Execution:</strong> Specific responsibility for the paid funnel in collaboration with our demand gen team. Design and execute paid social campaigns that drive B2B lead generation, brand awareness, and recruitment, optimizing for CAC (Customer Acquisition Cost) and engagement quality.</span></li> </ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Content Operations &amp; Community Stewardship:</strong></span></li> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Editorial Board:</strong> Chair the content planning process. Work closely with the <strong>Creative Team</strong> to guide the development of high-fidelity assets, writing of the master copy and ensuring visual storytelling meets the "Agility" standard of technical accuracy and approachability.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Community Leadership:</strong> Oversee the community management strategy. Set the protocols for engagement, crisis response, and sentiment analysis, ensuring our brand remains responsive and human in a highly technical space.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Social Listening &amp; Intelligence:</strong> Build a reporting framework that matters. Use social listening to identify industry trends and competitive gaps, presenting quarterly insights to leadership that influence broader marketing strategies.</span></li> </ul> </ul> <p><span style="font-size: 12pt;"><strong>What We’re Looking For</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Experience:</strong> 7–9 years of progressive experience in social media strategy and digital marketing.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Industry DNA:</strong> Proven track record in <strong>Startups, B2B Tech, or Hardware.</strong> You understand the unique challenges of marketing physical products in a digital world and navigating the "stealth to scale" transition.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Paid &amp; Organic Mastery:</strong> You are equally comfortable crafting a heartfelt organic post and managing a 5-figure paid acquisition campaign on LinkedIn Campaign Manager.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Operational Maturity:</strong> You have experience setting up workflows, managing editorial calendars for complex organizations, and holding cross-functional teams accountable to timelines.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Visual &amp; Technical Fluency:</strong> You can speak "engineer" and "marketer" fluently. You have a sharp eye for video/design and can give precise creative direction that turns a technical demo into a viral moment.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Crisis Comms Experience:</strong> You have weathered the storm before. You can navigate sensitive conversations such as AI, automation, and labor with high emotional intelligence and strategic poise.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Why Agility?</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>History in the Making:</strong> You will manage the global voice of <em>Digit</em>, one of the world's most recognizable humanoid robots.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Strategic Autonomy:</strong> This is a role for a builder. You will have the freedom to define the playbook, not just follow one.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Tangible Impact:</strong> Your work directly supports the commercialization of technology that is changing the global supply chain.</span></li> </ul><div class="content-conclusion"><p><strong>Full-time Employees are eligible for Benefits:</strong></p> <ul> <li><strong>401(k) Plan:</strong><span class="Apple-converted-space">&nbsp;</span>Includes a 6% company match.</li> <li><strong>Equity:</strong><span class="Apple-converted-space">&nbsp;</span>Company stock options.</li> <li><strong>Insurance Coverage:</strong><span class="Apple-converted-space">&nbsp;</span>100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.</li> <li><strong>Benefit Start Date:</strong><span class="Apple-converted-space">&nbsp;</span>Eligible for benefits on your first day of employment.</li> <li><strong>Well-Being Support:</strong><span class="Apple-converted-space">&nbsp;</span>Employee Assistance Program (EAP).</li> <li><strong>Time Off:</strong> <ul> <li><strong>Exempt Employees:</strong><span class="Apple-converted-space">&nbsp;</span>Flexible, unlimited PTO and 10 company holidays, including a winter shutdown.</li> <li><strong>Non-Exempt Employees:</strong><span class="Apple-converted-space">&nbsp;</span>10 vacation days, paid sick leave, and 10 company holidays, including a winter shutdown, annually.</li> </ul> </li> <li><strong>On-Site Perks:</strong><span class="Apple-converted-space">&nbsp;</span>Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.</li> <li><strong>Parental Leave:</strong><span class="Apple-converted-space">&nbsp;</span>Generous paid parental leave programs.</li> <li><strong>Work Environment:</strong><span class="Apple-converted-space">&nbsp;</span>A culture that supports flexible work arrangements.</li> <li><strong>Growth Opportunities:</strong><span class="Apple-converted-space">&nbsp;</span>Professional development and tuition reimbursement programs.</li> <li><strong>Relocation Assistance:</strong><span class="Apple-converted-space">&nbsp;</span>Provided for eligible roles.</li> </ul> <p><span style="font-weight: 400;">All of our roles are U.S.-based. Applicants must have current authorization to work in the United States.</span></p> <p><span style="font-weight: 400;">Agility Robotics is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment. Therefore, it is the policy of Agility Robotics to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Agility Robotics prohibits any such discrimination or harassment.</span></p> <p>&nbsp;</p> <p><strong>Agility Robotics does not accept unsolicited referrals from third-party recruiting agencies.&nbsp; We prioritize direct applicants and encourage all qualified candidates to apply directly through our careers page.&nbsp; If you are represented by a third party, your application may not be considered.&nbsp; To ensure full consideration, please apply directly.</strong></p> <p>&nbsp;</p> <p>Apply Now: <a href="https://grnh.se/b444bbd04us" target="_blank">https://grnh.se/b444bbd04us</a></p></div>