Job Description

Job Summary:

The Director of Communication and Governance is a strategic leader responsible for developing and executing communication strategies that drives governance, engagement and adoption across the stores organization. This role ensures clarity, consistency, and alignment of messaging between corporate and field teams, supporting customer experience and organizational goals.

Key Responsibilities:

Field Communication & Engagement

• Design and implement a comprehensive communication strategy for store operations.
• Ensure timely, clear, and consistent messaging for enterprise-wide initiatives, including POS upgrades, fleet optimization, and productivity enhancements.
• Partner with Internal Communications to maintain brand voice and alignment across all channels.

Feedback Loop & Continuous Improvement

• Establish structured feedback mechanisms between field teams and corporate functions.
• Analyze feedback to inform process improvements and operational strategies.
• Build dashboards and reporting for leadership visibility on message engagement and execution.

Information & Documentation

• Owns the enterprise-wide governance framework for field-facing communications, including standards, cadence, and approval workflows.
• Serve as the gatekeeper for message alignment, ensuring compliance with brand, policy and operational priorities.
• Collaborate with cross-functional teams to ensure SOPs reflect current tools, workflows, and system updates.

Project Management & Strategic Planning

• Defines KPIs for communication effectiveness (engagement, adoption, clarity, sentiment).
• Manage timelines, resources, and stakeholder engagement for communication-related projects.
• Support rollout of strategic programs and monitor execution quality across field teams.

Leadership & Collaboration

• Lead the evolution of communication platforms and tools to improve reach, accessibility, and measurement.
• Act as a trusted advisor to senior leadership on communication best practices.
• Build strong relationships with HR, IT, merchandising, and supply chain teams to ensure seamless execution of initiatives.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, or related field; Master’s preferred.
• 10+ years of experience in internal communications within the retail industry, with at least 5 years in a leadership role.
• Proven ability to design and implement communication governance frameworks.
• Strong executive presence and ability to influence at all levels of the organization.
• Expertise in multi-channel communication strategies for distributed workforces.
• Understanding and experience with crisis and issue management

Company Overview: 
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 4,500+ stores and distribution centers in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.  
 
Location & Work Availability:  
This position is 4 days in office, 1 day remote per week, based at our corporate headquarters in Raleigh, North Carolina (North Hills) 
 
Benefits Summary: 
We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits  
  
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. 

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