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Sr. Product Marketing Manager
full-time•San Francisco, San Jose•$120k - $219k
About this role
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
As a Senior Product Marketing Manager, you will help define and execute the positioning, messaging, and go-to-market strategy for offerings that leverage generative AI, machine learning, and automation to transform enterprise creativity, productivity, and content supply chains.
You will work closely with Product, Engineering, Data Science, and Go-to-Market (GTM) teams to validate AI-driven value propositions, shape differentiated messaging, and drive adoption of AI-powered SaaS solutions among global enterprise customers. This role is highly cross-functional and hands-on, with meaningful influence on how emerging AI capabilities are brought to market.
Key Responsibilities
Drive Executional Excellence for AI Offerings
Remove barriers, validate opportunities, and deliver high-quality GTM plans, launch assets, and enablement with speed and precision. Own execution across key moments in the product lifecycle while ensuring alignment with broader AI platform strategy.
Accelerate Growth & GTM for AI-Powered SaaS Solutions
Partner with Sales, Customer Success, and Marketing to launch new AI capabilities, develop sales enablement grounded in clear AI value propositions, and support demand generation programs that drive enterprise acquisition, expansion, and usage.
Shape AI Value Propositions & Market Readiness
Translate complex AI concepts (e.g., generative models, automation workflows, model governance) into clear, differentiated messaging for both business and technical buyers. Support competitive analysis, customer validation, and packaging inputs for AI-enabled offerings.
Champion Responsible AI Storytelling
Contribute to compelling narratives that articulate the value, trust, and responsible innovation behind Adobe’s AI solutions. Ensure messaging reflects enterprise expectations around transparency, safety, and governance.
Customer-Driven Insight & Validation
Engage directly with customers, prospects, and field teams to understand AI adoption drivers, objections, and real-world workflows. Feed insights back into messaging, positioning, and launch plans.
Key Skills & Qualifications
5–7 years of experience in product marketing, solution consulting, technical sales enablement, or related roles, preferably in enterprise SaaS or platform products.
Demonstrated experience supporting AI-driven or highly technical products, including comfort with concepts such as generative AI, machine learning, automation, or data-driven workflows.
Strong storytelling and presentation skills, with the ability to make technical details resonate with both business and IT stakeholders.
Experience collaborating closely with Sales and Customer Success, including direct support of customer-facing engagements and enterprise sales cycles.
Familiarity with new-category or emerging-technology product launches strongly preferred.
Customer-first mindset with the ability to translate requirements into impactful validation experiences, messaging, and enablement assets.
Ability to operate effectively in fast-moving, ambiguous environments where AI capabilities and market expectations are rapidly evolving.
In California, the pay range for this position is $151,800 - $219,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
What you'll do
- The Senior Product Marketing Manager will define and execute the positioning, messaging, and go-to-market strategy for AI-driven offerings. This role involves collaborating with cross-functional teams to validate value propositions and drive adoption among enterprise customers.
About Adobe
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Ready to join Adobe?
Take the next step in your career journey
Frequently Asked Questions
What does Adobe pay for a Sr. Product Marketing Manager?
Adobe offers a competitive compensation package for the Sr. Product Marketing Manager role. The salary range is USD 121k - 220k per year. Apply through Clera to learn more about the full compensation details.
What does a Sr. Product Marketing Manager do at Adobe?
As a Sr. Product Marketing Manager at Adobe, you will: the Senior Product Marketing Manager will define and execute the positioning, messaging, and go-to-market strategy for AI-driven offerings. This role involves collaborating with cross-functional teams to validate value propositions and drive adoption among enterprise customers..
Is the Sr. Product Marketing Manager position at Adobe remote?
The Sr. Product Marketing Manager position at Adobe is based in San Francisco, United States and San Jose, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Sr. Product Marketing Manager position at Adobe?
You can apply for the Sr. Product Marketing Manager position at Adobedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.