About this role
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
About the Role
Adobe is transforming how enterprises design at scale. Firefly Design Intelligence (FDI) brings generative AI directly into the creative workflow — empowering designers to create, reflow, and adapt layouts intelligently across formats, brands, and channels. At the heart of this transformation are style systems and brand-aware intelligences that ensure every design aligns with brand identity while accelerating creative output.
We’re looking for a Senior Product Manager to lead the evolution of Firefly Design Intelligence — driving how design intelligence, automation, and brand governance come together inside tools like Illustrator and Photoshop. You’ll define how creative systems learn from brand context and scale across users, formats, and campaigns. This role is ideal for a PM who loves design tools, understands the creative process deeply, and knows how to turn AI capabilities into magical, high-impact workflows.
What You'll Do
Own the product vision and roadmap for Firefly Design Intelligence — focusing on layout generation, adaptive design, and brand-aware creative automation.
Define and scale workflows, enabling designers and admins to capture, share, and evolve design intelligence across teams and projects.
Partner with AI, design, and engineering teams to infuse Firefly-powered intelligence into first and 3rd party creative products and via plug-ins and future native integrations.
Instrument data and feedback loops to measure creative efficiency, design reuse, and engagement across enterprise customers.
Collaborate with GenStudio teams to align Firefly Design Intelligence with Adobe’s broader brand and content supply chain strategy.
Engage directly with designers and enterprise brand teams to understand layout challenges, brand governance needs, and opportunities for AI augmentation.
Translate user insight into actionable requirements and ship product experiences that balance creativity, control, and compliance.
What You'll Need to Succeed
5–7+ years of product management experience in creative tools, design automation, or AI-driven productivity platforms.
Proven ability to translate complex AI/ML or creative workflows into simple, intuitive user experiences.
Familiarity with Illustrator, InDesign, or other layout tools and how designers think and work.
Strong technical grounding in generative AI, LLMs, or structured metadata systems.
Excellent communication, storytelling, and cross-functional alignment skills — you can inspire designers, engineers, and enterprise stakeholders alike.
A builder’s mindset: curiosity, execution velocity, and empathy for creative users.
Preferred Qualifications
Background in design systems, brand guidelines, or content production automation.
Experience with AEM Assets, DAMs, or brand management platforms.
Familiarity with plug-in ecosystems (e.g., CEP, UXP, or App Builder) or integration frameworks.
Demonstrated experience shipping AI-augmented creative workflows that balance automation with creative control.
BA/BS in Computer Science, Design, Engineering, or a related field.
In California, the pay range for this position is $165,600 - $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Jan 29 2026 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Other facts
About Adobe
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
What you'll do
- Own the product vision and roadmap for Firefly Design Intelligence, focusing on layout generation and brand-aware creative automation. Collaborate with AI, design, and engineering teams to infuse intelligence into creative products and measure creative efficiency across enterprise customers.
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