Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

About the Role:
Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities. This role is ideal for a strategic marketer with deep expertise in artificial intelligence and a passion for transforming how content is planned, created, managed, and delivered across enterprise ecosystems. You will shape market perception, drive adoption, and position Adobe as the leader in AI-driven content operations.

Key Responsibilities:

• Lead the product marketing strategy and execution for AI capabilities across Adobe’s Content Supply Chain offerings.
• Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes.
• Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit.
• Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings.
• Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations.
• Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives.
• Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation.

Qualifications:

• 8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms.
• Deep understanding of AI technologies such as generative AI, predictive modeling, and intelligent automation.
• Proven track record of launching and scaling AI-native products in B2B environments.
• Exceptional storytelling and communication skills, with the ability to translate technical innovation into business value.
• Experience engaging with enterprise customers in marketing, creative, or operations roles.
• Strategic thinker with strong execution skills and a collaborative mindset.

Preferred Qualifications:

• Familiarity with Adobe Workfront, Adobe Experience Cloud, Adobe GenStudio, Adobe Experience Manager, Creative Cloud, or similar content solutions.
• Experience in work management, marketing operations, content lifecycle management, or digital asset management.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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