Team Name:

Unannounced Project

Job Title:

Senior Brand Manager, Unannounced Game | Irvine, CA

Requisition ID:

R026371

Job Description:

Your Mission:

Blizzard Entertainment is seeking a passionate, strategic, and creative Senior Brand Manager for a 6 month contract to support the team in the launch and ongoing support of an unannounced title. As a member of our brand marketing team—the storytellers of our brand—you will be dedicated to crafting the messaging and shaping the campaign that will introduce this game to the world. You will create campaigns that capture hearts and minds, ensuring a successful launch that not only piques the attention and interest of gamers, but also establishes the game’s place in the cultural zeitgeist.

As a contract Senior Brand Manager, you will help guide the positioning and brand strategy for this game, then translate that into creative that brings it to life. Collaborating with a team of dedicated marketers, you will ensure that all external communications align with the brand's voice, positioning, and strategic vision, maintaining a unified brand presence across all channels. You will partner closely with product marketing, UA, social, PR, and other cross-functional teams to make the launch a can’t-miss moment.

This is a 6 month temporary position.

What you bring to the table:

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the game and brand essence and resonate with our target audience.
• Creative Direction: Set the creative vision and frameworks that unify storytelling across channels. Partner with senior creative and production leads to push creative boundaries and establish Blizzard-level best practices.
• Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
• Global Campaign Coordination: Drive global alignment on campaign strategy, goals, and creative expression. Partner with product marketing, regional teams, and cross-functional leaders to ensure integrated and culturally relevant execution worldwide.
• Strategic Budget Input: Shape budget strategies and investment priorities across key campaigns and initiatives. Partner with leadership to balance creative ambition, ROI, and resourcing needs at the portfolio level.
• Market Research: Synthesize complex audience insights, market dynamics, and competitive intelligence into actionable strategic direction. Influence brand and campaign planning through data-driven storytelling and trend forecasting.
• Cultural Relevance: Anticipate and define moments that connect the brand to culture. Champion creative risks and partnerships that expand the brand’s presence and relevance across entertainment and community spaces.
• Measure Campaign Effectiveness: Establish shared success frameworks across major campaigns, driving alignment on KPIs and learning agendas. Partner with Insights to surface strategic takeaways that inform future brand strategy and creative development.

Minimum Requirements

Experience

• 10+ years of experience in brand marketing, brand strategy, creative agency account management/strategy (or equivalent client-side position), ideally in the video game industry.
• Experience in games, live service games, and/or free-to-play games required.
• Bachelor’s degree.

Knowledge & Skills

• Demonstrated experience in project management, analysis, and the ability to work across multiple teams.
• Strong ability to translate strategy into effective and resonant creative.

Key Attributes

• Passion for gaming and understanding of current industry trends.
• Excellent analytical, verbal, and written skills.
• Excellent interpersonal and relationship management skills.
• Results-oriented, self-motivated.
• Extremely organized and detail-oriented.
• Comfortable working in a fast-paced environment.

Extra Points

• Advanced degree in marketing, communication, or a related field.
• Experience launching a free-to-play live service game.
• Demonstrated experience with international marketing.
• Well-versed understanding of live service gaming across multiple platforms.
• Avid social media user who is always experimenting with the next social platforms and trends.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.