Team Name:

Job Title:

Global Research and Consumer Insights Manager, Unannounced Game | Irvine, CA

Requisition ID:

R026686

Job Description:

Blizzard Entertainment is seeking a strategic Global Research and Consumer Insights Manager to drive understanding of player motivations, preferences, commercial dynamics, and the “why” behind consumer behavior. This role is pivotal in delivering data-informed guidance that shapes product, marketing, and development decisions through actionable research and deep audience insights. This role will be the primary consumer insights lead globally for an unannounced new game, and will reports to our Senior Manager, Global Research and Consumer Insights and will be based in Irvine, California (hybrid).

Responsibilities

• Lead End-to-End Research Initiatives: Design, execute, and analyze custom primary research studies, leveraging both external agencies and in-house resources. Ensure research rigor and relevance from methodology design through final reporting.
• Stakeholder and Agency Management: Partner with leaders across teams such as product management, game development, and marketing to develop actionable research studies that address strategic questions, ultimately driving data-informed decision-making across the company.  Manage all stakeholder and market research agency relationships related to an unannounced game as the primary consumer insights lead.
• Insightful Storytelling: Synthesize quantitative and qualitative data (surveys, focus groups, etc.) into clear, actionable recommendations. Present findings to a diverse set of stakeholders, tailoring narratives to drive understanding and impact decision-making.
• Audience Segmentation and Profiling: Deeply analyze audience segments, uncovering motivations, psychographics, and preferences to inform product planning, marketing strategies, and future development direction.
• Research Roadmap Management: Own the pipeline of consumer insights studies, anticipating stakeholder needs and adapting quickly to new requests. Ensure research efforts are aligned with business priorities and evolving opportunities.
• Subject Matter Expertise: Serve as the go-to expert on the target audience for an unannounced game, providing timely answers and insights sourced from a variety of research methods and historical data.

Requirements

• 8+ years’ experience in consumer/market research and insights, ideally focused on entertainment, gaming, consumer technology, or media, either on the client-side or at a market research agency.
• Demonstrated expertise in designing and executing custom market/consumer research projects in gaming or related industries.
• Strong quantitative skills and analytical mind, adept at uncovering actionable insights and stories within the data.
• Ability to tell a compelling story with data by communicating insights (not just data) to executives.
• Fluent in English (spoken and written).

Pluses

• Advanced degree in psychology, statistics, economics, business, or a related quantitative field.
• Passion for video games and understanding of the video game industry.
• Experience with survey software packages (e.g. Qualtrics, Sawtooth) and visualization packages.
• Foreign language proficiency.
• Experience conducting consumer research in Asia.

Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.