Location: Remote (Must be aligned to PST)
Reports to: VP Demand (or President, depending on final structure)

Formulation Factory is a fast-growing DTC supplements brand built on scientific rigor, disciplined execution, and performance-driven growth. Today, the business is heavily Amazon-led, with Shopify positioned as the next major growth engine to build a premium, owned-channel ecosystem that compounds long-term brand equity, customer lifetime value, and profitability.

The company operates with a strong bias toward data, speed, and accountability. Channels are owned end-to-end, decisions are grounded in unit economics, and leaders are expected to operate with an intrapreneurial mindset.

The Director of Shopify is the intrapreneurial owner of Formulation Factory’s Shopify channel—operated as a standalone, high-growth DTC business. This role is accountable for scaling Shopify from a small percentage of revenue into a core growth pillar, targeting meaningful contribution toward $25M ARR by EOY 2026 and $50M+ by 2028.

This is a senior, hands-on leadership role combining Shopify technical ownership, advanced analytics, CRO, lifecycle marketing, and team-building. Initially execution-heavy, the role evolves into leading a specialized team (3–5 members) as Shopify surpasses 20% of total revenue.

Within the first 12 months, success is defined by clear commercial and operational outcomes:

• Shopify revenue accelerates materially toward becoming 20%+ of total ARR.
• Conversion rates reach 3–5%+ with sustained AOV and subscription penetration growth.
• Lifecycle marketing (email/SMS) drives measurable increases in repeat purchase rate and LTV.
• Real-time dashboards provide clear visibility into funnel performance and unit economics.
• The channel operates with zero major downtime, tracking failures, or compliance issues.
• The foundation is built for scale, including initial team hires and documented SOPs.

• Own end-to-end Shopify operations, including site stability, themes, apps, integrations, and multi-device performance.
• Lead rapid product launch readiness (5–6+ launches per month), ensuring optimized PDPs, bundles, subscriptions, and merchandising.
• Drive continuous CRO initiatives to improve CVR, AOV, and checkout efficiency.
• Build and maintain advanced analytics and dashboards (Shopify Analytics, GA, Sellerboard or equivalents) covering traffic, CVR, AOV, LTV, subscriptions, and unit economics.
• Own tracking integrity and attribution across Meta, Google, TikTok, and Shopify, acting as first-line resolver for technical or data issues.
• Ensure full compliance with FTC/FDA supplement regulations, platform policies, and brand standards.
• Own lifecycle marketing strategy via Klaviyo, including segmentation, automations, campaigns, win-back flows, and subscription optimization.
• Partner closely with paid media, creative, brand, and operations teams to improve traffic quality, landing pages, funnels, and cross-channel efficiency.
• Design scalable processes, SOPs, and best practices for long-term channel growth.
• Build, mentor, and lead a high-performing Shopify-focused team as revenue scales.

• Proven experience owning and scaling high-volume Shopify stores within DTC brands ($5M+ ARR), with clear impact on revenue, CVR, AOV, LTV, and retention.
• Strong preference for experience in supplements, health/wellness, or other regulated DTC categories.
• Expert-level Shopify knowledge, including themes, Liquid, apps, integrations, and platform constraints.
• Hands-on analytics and CRO expertise, including dashboarding, A/B testing, and profitability analysis (Sellerboard experience strongly preferred).
• Deep experience with Klaviyo, including segmentation, automations, and revenue attribution.
• Strong understanding of tracking, attribution, and pixel/event implementation across paid channels.
• Proven ability to collaborate cross-functionally with paid media, creative, brand, and operations teams.
• Intrapreneurial mindset with extreme ownership, data-driven decision-making, and bias for action.
• Leadership readiness, with experience building or mentoring teams in fast-scaling environments.