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Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG)
contract•South Africa

Summary

Location

South Africa

Type

contract

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About this role

Position: Content Lead - Viral / Absurdist Formats

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Role Overview:

We’re hiring someone who understands “brain-rot”, absurdist, fast-attention content across YouTube, TikTok, and Instagram—at both a systems and creative level. This person will own format design, creative direction, and performance across client channels while managing creatives and client relationships.

This is not a posting role. This is a format, people, and a performance ownership role with emphasis on filmmaking, organic storytelling, and platform-tailored virality.

Responsibilities:

  • Design and iterate viral content formats optimized per platform (YouTube, TikTok, IG) for retention, CTR, and engagement
  • Conceptualize, storyboard, and oversee production with filmmaking and organic storytelling principles
  • Translate chaotic internet culture into repeatable, scalable content systems across multiple platforms
  • Lead editors, writers, and designers with clear creative direction
  • Own content performance and iterate quickly based on analytics (retention, engagement, velocity)
  • Manage client communication, feedback loops, and expectations
  • Experiment aggressively and kill formats that stop performing
  • Ensure speed, quality, and consistency across all outputs

Requirements:

  • Proven experience producing viral content across multiple social platforms (YouTube, TikTok, Instagram)
  • Strong creative experience in filmmaking, organic content creation, and storytelling
  • Deep understanding of hooks, pacing, pattern interrupts, and platform-specific formats
  • Ability to engineer repeatable virality, not just hope for luck
  • Experience managing creatives and keeping output fast without chaos
  • Comfortable defending creative decisions with clients
  • Highly organized, decisive, and execution-focused

Nice to Have:

  • Experience managing multiple client channels simultaneously
  • Familiarity with analytics dashboards across platforms
  • Background in short-form content successfully translated to long-form

Success Metrics:

  • Increased engagement, retention, and CTR across all managed channels
  • Consistent viral performance driven by repeatable formats
  • High creative output without quality degradation
  • Clients trust the strategy because the results back it up

Who This Is Not For:

  • People chasing one-off virality
  • Meme curators without execution discipline
  • Creators who resist structure, feedback, or accountability

Other facts

Tech stack
Viral Content,Filmmaking,Storytelling,Creative Direction,Content Performance,Client Management,Analytics,Content Formats,Engagement,Retention,Organic Content,Team Leadership,Experimentation,Organization,Decision Making,Execution Focused

About Activate Talent

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Team size: 1,001-5,000 employees
LinkedIn: Visit
Industry: Staffing and Recruiting

What you'll do

  • The Content Lead will design and iterate viral content formats optimized for platforms like YouTube, TikTok, and Instagram. They will oversee production, manage creatives, and ensure content performance based on analytics.

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Frequently Asked Questions

What does a Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) do at Activate Talent?

As a Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) at Activate Talent, you will: the Content Lead will design and iterate viral content formats optimized for platforms like YouTube, TikTok, and Instagram. They will oversee production, manage creatives, and ensure content performance based on analytics..

Why join Activate Talent as a Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG)?

Activate Talent is a leading Staffing and Recruiting company.

Is the Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) position at Activate Talent remote?

The Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) position at Activate Talent is based in South Africa, South Africa. Contact the company through Clera for specific work arrangement details.

How do I apply for the Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) position at Activate Talent?

You can apply for the Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG) position at Activate Talent directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Activate Talent on their website.