The Social Media Organic Senior Analyst is responsible for managing performance across social media platforms. This role focuses on social listening, content performance analysis, community insights, and organic growth strategies to strengthen brand engagement and audience connection. The analyst partners closely with channel managers, content teams, and brand stakeholders to ensure data-driven decision-making and continuous optimization of organic social efforts. It would also be in charge of the team, communication with Account Manager’s, trainings and client meetings.

Key Responsibilities

Organic Social Performance & Insights

· Monitor and analyze organic performance across platforms (e.g., Instagram, Facebook, TikTok, X, LinkedIn) to identify trends, opportunities, and risks

· Track and report on key metrics such as reach, engagement, follower growth, sentiment, and content effectiveness

· Deliver regular performance reports with clear insights and actionable recommendations

· Support organic strategy optimization through data-backed storytelling and insights

Social Listening & Community Insights

· Conduct social listening to monitor conversations, trends, and audience sentiment using social media management and listening tools

· Identify emerging topics, cultural moments, and audience signals to inform content and engagement strategies

· Surface potential reputational risks or sensitive topics and escalate appropriately to stakeholders

Content & Channel Support

· Partner with Social Media Channel Managers and Content Teams to optimize organic content based on performance insights

· Support content calendaring with data-driven recommendations on formats, timing, and platform best practices

· Ensure organic content follows brand guidelines, platform requirements, and compliance standards

Reporting & Stakeholder Collaboration

Main POC for account managers and clients, good communication skills and ability to lead meetings and send daily status reports.

· Create clear and concise reports for internal stakeholders, summarizing organic social health and performance

· Collaborate with global and regional teams to align organic insights with broader brand and campaign objectives

· Support testing and learning initiatives (e.g., formats, captions, posting times) to improve organic impact

Qualifications & Experience

· 3 years of experience in social media analytics, organic social media management, or digital marketing

· Experience on Adobe Premiere Pro or very light video editing

· Strong understanding of major social media platforms and organic performance metrics

· Experience with social listening and management tools such as Sprinklr, Hootsuite, Talkwalker, or similar

· Ability to analyze data, identify trends, and translate insights into actionable recommendations

· Strong communication, presentation, and stakeholder management skills

· Detail-oriented, organized, and comfortable managing multiple priorities

· Experience leading and coaching teams, manage and overview daily tasks, address priorities and review performance.

Preferred Skills

· Experience working in a global or multi-market environment

· Familiarity with compliance, brand safety, and reputational monitoring

· Basic understanding of paid vs. organic social performance and how they complement each other

· Bilingual proficiency, English level B2

Key Competencies

· Analytical thinking & problem-solving

· Social media trend awareness

· Attention to detail & quality control

· Collaboration & cross-functional communication

· Data storytelling and insights generation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

 Visit us at www.accenture.com 

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