Paid Search Senior Analyst
full-time•Santa Rosa
About this role
About Us:
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
Role Summary:
The Paid Search Senior Strategist assists in developing the strategy and paid media plans, based on clients’ KPIs. This position will manage and oversee the full life cycle of the campaign, from conception and planning to execution, optimization, conversion tracking and reporting of High Level and large accounts.
Key Responsibilities:
Planning
- Collaborate with media team to plan and execute campaign strategies across search platforms.
- Develop media buy plan to determine budget allocation, audience selection, estimates of metrics.
- Create learning and measurement to outline goals and corresponding tests.
Implementation
- Operate and manage campaigns in paid search media platforms such Google Ads, Bings Ads, Search Ads 360.
- QA proper search site tagging such as pixels and custom conversions.
- Set up search campaigns to against a variety of objectives including brand awareness, consideration and conversion phases.
- Manage high level campaign targeting parameters, bid strategy and optimization delivery.
- Manage campaign trafficking, uploads and QA.
Optimization and Reporting
- Manage day-to-day optimizations of all live campaigns.
- Test and analyze performance metrics, using internal search analytics and measurement tools to optimize performance and meet business objectives.
- Monitor campaigns to ensure proper pacing, avoid under or overspend.
- Identify digital content gaps in paid search campaigns and report them through the proper channels.
- Use Excel and other analytic tools to accomplish reporting delivery based on specified data set that can be delivered consistently at a specific time, or day
- Analyze performance data to communicate campaign results, findings and additional opportunities.
Job Requirements:
Experience, Education and Skills:
Minimum required education: High School Diploma.
Minimum of 4-year hands-on executional paid search marketing experience.
In-platform experience on: Google Ads, Bing Ads, Search Ads 360, Google and Bing Editor is a must.
Advance level English speaking and writing.
Agency experience is preferred.
Demonstrable ability to manage large budgets is a must.
Expert Excel skills, strong in PowerPoint and other Office products.
Previous experience communicating with clients is a plus.
Experience with technical issues, such as campaign tagging, QA, and troubleshooting.
Excellent time management skills and ability to follow through.
Deal with a large volume of requests and know how to prioritize workload.
A team player who can handle stressful situations and deadlines.
Bonus if you have:
In-platform experience on: Kenshoo is a plus
Experience using tools such as: Semrush is a plus.
Experience in using platforms such as Google Analytics, Adobe Analytics, Google Studio is a plus.
#LI-LATAM
📌A unique workplace.
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
What you'll do
- The Paid Search Senior Analyst will develop strategies and manage the full life cycle of paid search campaigns, including planning, execution, optimization, and reporting. They will collaborate with the media team and ensure campaigns meet client KPIs.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
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Frequently Asked Questions
What does a Paid Search Senior Analyst do at Accenture?
As a Paid Search Senior Analyst at Accenture, you will: the Paid Search Senior Analyst will develop strategies and manage the full life cycle of paid search campaigns, including planning, execution, optimization, and reporting. They will collaborate with the media team and ensure campaigns meet client KPIs..
Is the Paid Search Senior Analyst position at Accenture remote?
The Paid Search Senior Analyst position at Accenture is based in Santa Rosa, Heredia, Costa Rica. Contact the company through Clera for specific work arrangement details.
How do I apply for the Paid Search Senior Analyst position at Accenture?
You can apply for the Paid Search Senior Analyst position at Accenturedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.