Paid Search Analyst
full-time•Santa Rosa
About this role
About Us:
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
Role Summary:
The SEM Specialist will support the creation and optimization of the paid search accounts. This position will support the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking and reporting. The ideal candidate is proactive, analytical, adaptable, and has an eye for detail.
Key Responsibilities:
- Support manages paid search campaigns across Google Ads, Bing Ads, and other SEM platforms, ensuring they are optimized to meet KPIs.
- Assist in conducting in-depth keyword research, continuously optimize keyword bids and ad groups, and refine targeting strategies to improve campaign performance.
- Proactively support monitoring and analyzing campaign performance data, making necessary adjustments to bid strategies, targeting, and ad creatives.
- Provide regular reports to clients or internal stakeholders, offering insights into campaign performance and optimization opportunities.
- Work with the creative and content teams to align ad copy and landing pages with campaign goals and user intent.
- Perform competitive research to identify trends, opportunities, and areas to improve paid search performance.
- Manage campaign trafficking, uploads and QA.
- Monitor campaigns to ensure proper pacing, avoid under or overspending.
- Support A/B testing for ads, landing pages, and other SEM elements to improve performance.
- Contribute to the development of paid search strategies by analyzing industry trends, competitor activity, and past performance data.
- Assist senior team members in refining and evolving the strategy based on insights.
- Participate in training sessions to develop a deeper understanding of SEM strategies, tools, and best practices.
Job Specific Experience, Education and Skills:
- Minimum required education: High School Diploma.
- Proven 2+ years of experience in SEM platforms and full understanding and management of the most important buying platforms.
- Minimum 2 years’ experience using Google Ads. Creating and executing campaigns and providing insights based on optimization campaigns and reporting.
- Bachelor’s Degree/Technical Degree in Marketing or equivalent experience in advertising.
- Good English communication level C1 and above.
- Working on data driven environment.
- Experience using Excel, PowerPoint, and other Office products. (Microsoft in general).
- Good use of Microsoft Excel and Advanced functions such as pivot tables and VLOOKUPs to create and update complex reporting.
- Support on implementation, strategy and planning of paid search campaigns and a strong understanding of the behavior of the different search engines.
- Certifications: Google Ads Search Certification (Required). Bing Ads (Plus). Experience on how to use the editor for Google Ads and Bing Ads (Plus). Search Ads 360 (Plus). Shopping Ads (Desirable). Google Analytics and Data Studio (Beginner).
- Excellent administrative and documentation skills.
- Excellent communication skills.
- Experience with technical issues, such as campaign, QA, and troubleshooting.
- Excellent time management skills, ability to follow through and self-organize.
- Deal with a large volume of requests and know how to prioritize workload.
- Excellent Communication skills and customer service.
#LI-LATAM
📌A unique workplace.
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
What you'll do
- The SEM Specialist will support the creation and optimization of paid search accounts, managing campaigns across various platforms to meet KPIs. Responsibilities include conducting keyword research, monitoring campaign performance, and providing insights through regular reporting.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
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Frequently Asked Questions
What does a Paid Search Analyst do at Accenture?
As a Paid Search Analyst at Accenture, you will: the SEM Specialist will support the creation and optimization of paid search accounts, managing campaigns across various platforms to meet KPIs. Responsibilities include conducting keyword research, monitoring campaign performance, and providing insights through regular reporting..
Is the Paid Search Analyst position at Accenture remote?
The Paid Search Analyst position at Accenture is based in Santa Rosa, Heredia, Costa Rica. Contact the company through Clera for specific work arrangement details.
How do I apply for the Paid Search Analyst position at Accenture?
You can apply for the Paid Search Analyst position at Accenturedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.