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Senior Product Marketing Manager (m/w/d) - SCAYLE
full-time•Hamburg
About this role
Unternehmensbeschreibung
SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.
As a Senior Product Marketing Manager (m/f/d), you will play a high-ownership role in shaping SCAYLE’s go-to-market strategy, messaging, and enablement as part of the core Product Marketing team. You will translate complex platform and product capabilities into clear, compelling value for enterprise customers and work closely with Sales, Marketing, and Customer Success to drive consistent GTM execution and successful product adoption.
Stellenbeschreibung
Responsibilities
- Own messaging, positioning, and narratives for defined product and solution areas, translating technical platform capabilities into clear enterprise value
- Develop and maintain GTM-ready assets to ensure consistent message adoption across Sales, Marketing, and partner teams
- Plan and execute product and feature launches, including audience definition, messaging, GTM assets, and enablement
- Build and maintain sales and partner enablement, including toolkits, training, competitive insights, and deal support
- Own the customer value narrative for regular releases and coordinate cross-functional launch campaigns
- Own competitive and market intelligence, including competitor analysis, battlecards, market trends, and strategic GTM insights
- Support strategic sales initiatives by shaping first-call narratives, value propositions, and enterprise-ready positioning
Qualifikationen
Requirements
- Minimum of 6 years of experience in product marketing, marketing, or product roles
- Strong understanding of B2B SaaS marketing and enterprise audiences
- Experience supporting complex sales cycles and enterprise go-to-market strategies
- Proven ability to develop sharp messaging, storytelling, and enablement materials
- Comfort working with technical concepts and translating platform capabilities into customer value
- Analytical mindset with experience using data to inform GTM decisions and measure impact
- Excellent written and verbal communication skills with strong attention to detail
- High initiative, hands-on mentality, and comfort working in fast-moving, high-growth environments
Zusätzliche Informationen
Benefits
Flexible working hours with core working times
Company pension scheme
Exclusive employee discounts
Organic fruits and beverages
Free language courses (German & English)
Sports classes and subsidies for fitness offerings
Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
Modern centrally located office in Hamburg's city center
Regular company events
International team
Dog-friendly office
Continuing education opportunities
Mobility allowance
Support in the relocation process
YOU ARE THE CORE OF ABOUT YOU
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.
We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.
Your contact
Merle
What you'll do
- The Senior Product Marketing Manager will own the messaging, positioning, and narratives for defined product areas, translating complex technical capabilities into clear value for enterprise customers. Responsibilities also include planning and executing product launches, building sales enablement materials, and owning competitive intelligence.
About ABOUT YOU SE & Co. KG
The ABOUT YOU Group is an international e-commerce group, organized into different strategic business units: The online fashion store ABOUT YOU represents the Group's business-to-consumer business. With over 13 million active customers, ABOUT YOU is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones. In the award-winning ABOUT YOU app and on aboutyou.com, customers find inspiration and a range of around 750,000 items from nearly 4,000 brands. The Group's business-to-business operations are largely handled by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital businesses quickly and flexibly, and adapt to growing customer needs. Around 300 online stores choose SCAYLE's Commerce technology under a license model, including leading brands and retailers such as Harrods, Manchester United, Deichmann, Fielmann, and FC Bayern. The newest subsidiary of the ABOUT YOU Group, SCAYLE Payments GmbH, complements the Group's portfolio of payment services. The payment service provider received the payment services license from the German Federal Financial Supervisory Authority (BaFin) in October 2024 and is currently being rolled out across various European markets. SCAYLE Payments enables the seamless integration of modern payment solutions and helps to scale customers' digital business models.
For further information, please visit: corporate.aboutyou.de/en.
Legal notice
Responsible for editorial content:
ABOUT YOU Holding AG
Domstrasse 10
20095 Hamburg Germany
E-mail: [email protected]
www.corporate.aboutyou.de
Local court: Amtsgericht Hamburg
Registration number: HRB 189825
Management Board: Tarek Müller, Hannes Wiese, Sebastian Betz
Chairman of the Supervisory Board: David Schröder
Ready to join ABOUT YOU SE & Co. KG?
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Frequently Asked Questions
What does a Senior Product Marketing Manager (m/w/d) - SCAYLE do at ABOUT YOU SE & Co. KG?
As a Senior Product Marketing Manager (m/w/d) - SCAYLE at ABOUT YOU SE & Co. KG, you will: the Senior Product Marketing Manager will own the messaging, positioning, and narratives for defined product areas, translating complex technical capabilities into clear value for enterprise customers. Responsibilities also include planning and executing product launches, building sales enablement materials, and owning competitive intelligence..
Is the Senior Product Marketing Manager (m/w/d) - SCAYLE position at ABOUT YOU SE & Co. KG remote?
The Senior Product Marketing Manager (m/w/d) - SCAYLE position at ABOUT YOU SE & Co. KG is based in Hamburg, Germany. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Product Marketing Manager (m/w/d) - SCAYLE position at ABOUT YOU SE & Co. KG?
You can apply for the Senior Product Marketing Manager (m/w/d) - SCAYLE position at ABOUT YOU SE & Co. KGdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.