About the Role

Abnormal AI is seeking a Talent Brand Manager to own the execution and scaling of our Talent Brand, shaping how our mission, employee experience, and AI-native ways of working are represented across all candidate and employee touchpoints. This role is responsible for turning Talent Brand strategy into systems and programs that compellingly communicate our EVP and show up consistently across social channels, employer platforms, Careers Site, and the candidate journey.

You will operate as a senior Individual Contributor, partnering closely with Brand, Corporate Comms, Content, Talent Acquisition, and regional teams to deliver global Talent Brand content and programs. 

This role requires strong judgment, hands-on execution, and the ability to operate independently while using AI tools to increase speed, consistency, and scale.

This role is designed for a builder who is excited by owning outcomes, influencing across levels, and helping establish Abnormal as a destination for AI-forward talent by ensuring our external story is grounded in the real employee experience we create inside.

What you will do

• Own the execution and scaling of Talent Brand programs globally, translating Talent Brand strategy and EVP into clear, repeatable systems that show up consistently across social media, employer platforms, the careers site, the Talent Blog, and the candidate journey.


• Lead employee storytelling across channels by developing a steady, credible content drumbeat that reflects real work and real people, and by partnering with Corporate Comms and Content to feature those stories on Abnormal’s core social platforms.


• Drive employee advocacy internally through organic channels by building the programs, guidance, and AI-enabled tools that increase participation, consistency, and reach, while keeping storytelling authentic and employee-led.


• Own Talent Brand content and storytelling across owned external channels, ensuring they stay current, mission-aligned, and reflective of the employee experience, and partnering with Brand to maintain visual and narrative consistency.


• Manage and evolve Abnormal’s Talent Brand presence across employer platforms, strengthening third-party credibility and ensuring our external reputation reflects who we are today.


• Develop and maintain measurement models that define where we invest, where we do not, and how Talent Brand performance is evaluated, using signals to guide prioritization, iteration, and long-term focus.


• Pilot and test new content formats and channels to meet talent where they are, especially AI-forward and technical audiences, and make informed decisions about what should scale based on performance and relevance.


• Partner with Brand and Internal Multimedia teams to develop campaign-driven Talent Brand content that supports hiring priorities and broader company moments, and identify opportunities to integrate employee storytelling into brand-led initiatives and cross-share content where it adds credibility and reach.


• Become the internal owner and subject matter expert for our employee storytelling video tool, expanding its use cases, embedding it into storytelling workflows, and enabling teams to participate confidently and consistently.


• Use AI tools to improve speed, consistency, and scale across Talent Brand work, continuously refining how programs operate and modeling AI-forward ways of working within People and Company Operations.

Must Haves 

• 5–7+ years of experience in Talent Brand, Employer Brand, or related brand or communications roles.


• Proven experience owning and scaling programs end to end, not just contributing to execution.


• Strong writing and storytelling skills, with experience publishing content across social, web, and employer platforms.


• Demonstrated partnership with Talent Acquisition, and an understanding of the recruiting process and candidate experience touchpoints 


• Experience partnering cross-functionally with Brand, Content, Corporate Comms


• Demonstrated ability to operate independently with real accountability.


• Experience working across regions or supporting global audiences.


• Hands-on experience using AI tools to improve speed, quality, or consistency of work.

Nice to Have 

• Experience piloting new content channels or emerging platforms for talent audiences.


• Familiarity with SEO, employer platform optimization, or LLM-driven company discovery.


• Experience supporting employee advocacy or ambassador programs.


• Background working in high-growth, AI-native, or technical companies.

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