Trade Marketing Manager
full-time•Shanghai
About this role
Primary Job Function
- Responsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.
- OTC budget control & efficiency management
- Execution tracking, efficiency analysis, ensure good execution
- Market analysis to come up with related insight/strategy.
- Bridget HQ and local and sales and cross function connection
- Develop trade strategy & programs for OTC channel and related execution guidance/policy
- Based on MKT/sales strategy and budget, allocate and control budget usage & efficiency
- Execution tracking, efficiency analysis, ensure good execution
- Collect/analyze otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy development
- Information collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.
- Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field force
- SOP Management: standardize retail OTC related process/policy/promotion/OEC
- SOP flow and ensure execution.
- Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention
Minimum Education
- Bachelor’s degree or above
Minimum Experience/Training Required
- 5 years + trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.
- Minimum 2 years working experience with multi-national company.
- Good command of written and verbal English.
- Energetic, willing to take challenge and work hard to drive for result
Other facts
Tech stack
Trade Marketing,Budget Control,Market Analysis,Execution Tracking,Efficiency Analysis,Channel Strategy,SOP Management,Sales Strategy,Communication,Data Analysis,Cross-Functional Collaboration,OTC Market Knowledge,Competitor Analysis,Insight Development,Productivity Tracking,Retention Strategies
About Abbott Laboratories
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.
We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm
Team size: 10,001+ employees
Website: https://www.abbott.com
LinkedIn: Visit
Industry: Hospitals and Health Care
What you'll do
- The Trade Marketing Manager is responsible for planning and implementing trade-related promotions and policies for the OTC channel, as well as managing budget control and efficiency. They will also conduct market analysis to develop insights and strategies, ensuring effective execution and tracking of trade programs.
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Frequently Asked Questions
What does a Trade Marketing Manager do at Abbott Laboratories?
As a Trade Marketing Manager at Abbott Laboratories, you will: the Trade Marketing Manager is responsible for planning and implementing trade-related promotions and policies for the OTC channel, as well as managing budget control and efficiency. They will also conduct market analysis to develop insights and strategies, ensuring effective execution and tracking of trade programs..
Why join Abbott Laboratories as a Trade Marketing Manager?
Abbott Laboratories is a leading Hospitals and Health Care company.
Is the Trade Marketing Manager position at Abbott Laboratories remote?
The Trade Marketing Manager position at Abbott Laboratories is based in Shanghai, Shanghai, China. Contact the company through Clera for specific work arrangement details.
How do I apply for the Trade Marketing Manager position at Abbott Laboratories?
You can apply for the Trade Marketing Manager position at Abbott Laboratories directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Abbott Laboratories on their website.