Senior Marketing Manager (m/f/d)

<h2><strong>About the Job</strong></h2> <p>As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scaleups, corporates and SMBs to connect them with top-tier talent ready to make an impact.&nbsp;</p> <p>We’re looking for an experienced <strong>Senior Marketing Manager (m/f/d)</strong> to join and and drive the Growth &amp; Marketing efforts at one of our Ecosystem companies.</p> <p>As a Senior Marketing Manager you’ll build and execute the local marketing strategy for Germany, helping the company successfully enter and scale in a new market by combining strategic thinking with hands-on execution.</p> <p>Join the A11 Ecosystem – Our Ecosystem company is a fast-growing legal tech company building AI software that helps law firms research, analyse and draft legal work faster and more reliably, with verifiable sources at its core.</p> <h2><strong>In this role, you’ll:</strong></h2> <ul> <li>Own and execute the marketing strategy and brand presence in the German market</li> <li>Build and scale a demand generation engine to drive qualified pipeline</li> <li>Translate global positioning into locally relevant messaging for legal professionals</li> <li>Drive demand generation and brand awareness across digital, content and event channels</li> <li>Build and manage partnerships within the German legal and legal-tech ecosystem</li> <li>Closely collaborate with Sales, Product and Founders to align marketing efforts with commercial goals</li> </ul> <h2><span style="color: rgb(0, 0, 0);"><a style="color: rgb(0, 0, 0);" href="https://docs.google.com/document/d/1v3QzwR9EMp8zGpAVKWITAORP3SSop-YCWtjrxeXakVk/edit#heading=h.158frybywu5y" target="_blank"><strong>Typical tasks:</strong></a></span></h2> <ul> <li>Develop and execute integrated marketing campaigns (digital, content, events, partnerships)</li> <li>Manage paid channels (e.g. LinkedIn, Google) and continuously optimize performance</li> <li>Plan and execute the company’s presence at industry events, conferences and meetups</li> <li>Create and localize marketing content tailored to German legal audiences</li> <li>Track and report on marketing KPIs, pipeline contribution and ROI</li> </ul> <h2><strong>Your Profile:&nbsp;</strong></h2> <ul> <li>5+ years of experience in B2B marketing, ideally in SaaS, legal tech or high-growth startups</li> <li>Strong hands-on experience in demand generation and performance marketing</li> <li>A founder mentality - comfortable with ambiguity and ready to get things done yourself</li> <li>Strong project management skills with the ability to manage budgets and multiple stakeholders</li> <li>Excellent communication skills in German (native-level) and English (fluent)</li> <li>Familiarity with modern marketing stacks (CRM, HubSpot, LinkedIn Campaign Manager) and event tools (Luma, Brella)</li> </ul> <p>Please note that this position is based in <strong>BERLIN/MUNICH</strong>.&nbsp;</p> <h2><strong>Benefits and Perks:</strong></h2> <ul> <li>Competitive annual salary range with equity participation</li> <li>Work in a well-funded legal AI tech company with an ambitious, smart and international team</li> <li>Be one of the first to make GTM Germany a success and grow with the company</li> <li>Performance bonuses tied directly to measurable results and impact</li> <li>Regular team retreats and off-sites</li> <li>Hybrid work setting</li> </ul> <p><em>If you’re eager to join the A11 Ecosystem and shape what’s next, we want to hear from you!</em></p> <h2>Our Commitment to Diversity and Inclusion</h2> <p><em>A11 is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.</em></p>