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Product Marketing Manager
full-time•Atlanta, Maungakiekie-Tāmaki
About this role
About 4flow
4flow is a global leader in supply chain delivering end-to-end solutions for some of the world’s most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation.
Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America.
The 4flow vision
4flow is the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society.
What your new challenge will look like
Lead development and execution of comprehensive GTM strategies for the SaaS platform, driving product launches, positioning, and messaging to achieve business objectives.
Conduct market research, competitive analysis, and customer insight programs to define target segments, buyer/user personas, value propositions, and identify product-market fit.
Conduct pricing and packaging analysis, providing recommendations to optimize competitiveness and value capture.
Act as the market expert in product strategy discussions, providing insights on customer needs, competitor strategies, and industry trends to shape roadmap and innovation.
Collaborate with product, sales, and executive leadership to ensure alignment between product capabilities, market needs, and business strategy.
Partner with marketing and demand generation to create integrated campaigns, sales enablement programs, and high-impact product marketing assets (sales narratives, pitch decks, case studies, videos, digital content).
Support executives and customer-facing teams with strategic presentations, analyst relations, and thought leadership initiatives.
Build structured customer feedback loops (including advisory boards) and communicate the market-facing roadmap to customers and partners.
Define, track, and report key product marketing performance metrics, including adoption, pipeline impact, win/loss analysis, and customer feedback.
Represent the company externally as a product marketing leader, influencing analysts, press, partners, and customers.
Why you belong at 4flow
10+ years of experience in B2B product marketing, in Saas, ideally in supply chain technology, or enterprise software.
Proven ability to define ICP, positioning, and leading go-to-market strategies and product launches.
Strong background in market research, competitive analysis, and product-market fit discovery.
Familiarity with pricing and packaging strategies and experience providing recommendations to optimize revenue and competitiveness.
Demonstrated success in building sales enablement programs, creating impactful product marketing assets, and supporting demand generation campaigns.
Strong written and verbal communication skills, with the ability to distill complex topics into compelling narratives.
Comfort operating in a growth-stage environment where you wear multiple hats.
What we offer
Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.
Ready for 4flow? Then please apply online.
What you'll do
- Lead the development and execution of go-to-market strategies for the SaaS platform, focusing on product launches and messaging. Collaborate with various teams to ensure alignment between product capabilities and market needs.
About 4flow
4flow provides consulting, software and services for logistics and supply chain management. More than 1300 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 20 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP).
4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International.
Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes.
4flow vista® is the standard software for supply chain design and optimization.
4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide.
4flow research develops practical innovations, and conducts supply chain research relevant to the industry.
For more information, please visit www.4flow.com
Please find our imprint and data protection declaration at https://www.4flow.com/legal-notice.html or https://www.4flow.com/data-privacy.html
Ready to join 4flow?
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Frequently Asked Questions
What does a Product Marketing Manager do at 4flow?
As a Product Marketing Manager at 4flow, you will: lead the development and execution of go-to-market strategies for the SaaS platform, focusing on product launches and messaging. Collaborate with various teams to ensure alignment between product capabilities and market needs..
Is the Product Marketing Manager position at 4flow remote?
The Product Marketing Manager position at 4flow is based in Atlanta, Georgia, United States and Maungakiekie-Tāmaki, Auckland, New Zealand. Contact the company through Clera for specific work arrangement details.
How do I apply for the Product Marketing Manager position at 4flow?
You can apply for the Product Marketing Manager position at 4flow directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.