Content Lead

Content Marketing lead 

Location: Gurgaon (Work from Office) 
Function: Growth / Marketing 
Reporting to: Growth Leadership 

About Everhope Oncology 

Everhope Oncology is building a new standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences. Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints. 

Role Overview 

We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels. 

This is a high-ownership role. You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement. 

This role sits at the intersection of brand, growth, and care. 

Key Responsibilities 

1. Content & Communication Strategy 

• Own Everhope Oncology’s omni-channel content strategy, aligned with brand positioning, business goals, and patient needs 

• Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention) 

• Use market research, patient insights, and competitive analysis to continuously refine content direction 

2. Content Production & Execution (End-to-End Ownership) 

You will own planning, quality, and outcomes across the full content spectrum: 

• Doctor-led video content 

• Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies 

• Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity 

• Website, landing pages & campaign creatives 

• Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets 

• Partner with agencies (e.g. SEO/content vendors) while retaining final editorial ownership 

• Patient stories & testimonials (static + video) 

• Build a pipeline for patient stories, outcomes, and case narratives 

• Ensure consent, sensitivity, and credibility while translating impact into content 

• User reviews & reputation content 

• Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo 

• In-clinic & offline content 

• Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks) 

• Ensure strong alignment between digital promise and on-ground experience 

• Webinars & educational sessions 

• Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams 

3. Social Media & Organic Growth 

• Own Everhope Oncology’s social media presence across Instagram, Facebook, YouTube, and LinkedIn 

• Manage and guide external social media agencies with clear briefs, calendars, and performance expectations 

• Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves) 

4. Agency & Team Management 

• Manage external partners across video, social, SEO, and design—strategy and quality stay in-house 

• Build and manage an internal content pod over time (designers, writers, freelancers) 

• Establish clear workflows, content calendars, review cycles, and quality benchmarks 

5. Performance Tracking & Optimization 

• Track and report on content impact across metrics such as: 

• Organic traffic and SEO performance 

• Engagement, CTRs, lead quality, and conversion support 

• Contribution to organic and assisted business 

• Use data to prioritize content bets and continuously improve ROI 

What We’re Looking For 

Experience & Skills 

• 5–8 years of experience in content marketing, brand, or growth roles (B2C-first experience required) 

• Strong experience managing agencies and cross-functional stakeholders 

• Proven ability to handle video, social, web, SEO, and offline content together—not in silos 

• Excellent writing, editing, and storytelling skills with high attention to detail 

• Comfort working in ambiguity and building systems from scratch 

Nice to Have 

• Prior experience in healthcare, wellness, or patient-facing brands 

• Experience in 0→1 or early-stage environments 

• Understanding of performance marketing and funnel-driven content 

What This Role Is (and Is Not) 

This role is: 

• A content owner, not just a producer 

• Strategic + executional 

• Central to brand trust and growth outcomes 

This role is not: 

• A pure copywriting role 

• A social-media-only role 

• A low-ownership coordination role 

What We Offer 

• High ownership and the opportunity to shape a category-defining healthcare brand 

• Direct exposure to founders and senior leadership 

• The chance to build content systems and teams from the ground up 

• A performance-driven, non-hierarchical culture with real business impact