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Regional Sales Manager
full-timeCity of London

Summary

Location

City of London

Type

full-time

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About this role

What You’ll Do

Avalara is seeking a Senior Sales Executive to drive new business growth across the EMEA region. This is a strategic, high-impact role focused on acquiring mid-market and enterprise customers and expanding Avalara’s footprint across a rapidly evolving tax and compliance landscape.

The ideal candidate will be an accomplished consultative seller, comfortable engaging with the Office of the CFO and other C-suite leaders to position Avalara’s multi-product tax compliance platform as a key enabler of digital transformation and global scale.

Beyond regional expertise, this individual will possess or quickly acquire global tax domain knowledge, including U.S. sales and user tax, and understand how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management.

 

 


What Your Responsibilities Will Be

  • Drive net-new revenue growth by identifying, engaging, and closing new enterprise and mid-market clients across the EMEA region.
  • Lead strategic sales engagements with C-level stakeholders, aligning Avalara’s value proposition with their operational and growth priorities.
  • Position and sell Avalara’s multi-product suite, including eInvoicing, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform.
  • Demonstrate thought leadership on Agentic AI’s role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
  • Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
  • Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
  • Provide market intelligence and customer feedback to influence Avalara’s product innovation and go-to-market strategies.
  • Maintain current knowledge of EMEA-region tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

What You'll Need to be Successful

  • Proven track record of success in complex, consultative B2B sales within SaaS, ERP, FinTech, or tax technology.
  • 5+ years of experience in new business development with consistent quota attainment.
  • Experience selling into the Office of the CFO, with strong executive presence and storytelling skills
  • Deep familiarity with ERP ecosystems, and how they integrate with compliance or finance solutions.
  • Solid grasp of indirect tax and compliance automation in the EMEA region, with the ability to learn U.S. and global frameworks quickly.
  • Awareness of or curiosity about Agentic AI, its business applications, and how AI-driven automation is reshaping compliance operations.
  • Fluency in English required, second European language an advantage.
  • Self-motivated, strategic thinker able to work independently and collaboratively in a global environment.
  • Experience contributing to regional marketing and partner strategies is highly desirable

 


Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

  • You’ll bring experience using AI and AI-related technologies, ready to thrive here.

  • You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

  • You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.


How We'll Take Care of You

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

 

Inclusive culture and diversit
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

 


What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

 

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

 

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

 

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Other facts

Tech stack
B2B Sales,Consultative Selling,C-Level Engagement,ERP Ecosystems,Indirect Tax,Compliance Automation,Agentic AI,Strategic Thinking,Market Intelligence,Sales Strategy,Customer Engagement,Sales Tax,Cross-Border Compliance,Digital Transformation,Global Tax Knowledge,Collaboration

About Avalara

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Team size: 5,001-10,000 employees
LinkedIn: Visit
Industry: Software Development

What you'll do

  • Drive new business growth by acquiring mid-market and enterprise customers across the EMEA region. Lead strategic sales engagements with C-level stakeholders to align Avalara’s value proposition with their operational priorities.

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Frequently Asked Questions

What does a Regional Sales Manager do at Avalara?

As a Regional Sales Manager at Avalara, you will: drive new business growth by acquiring mid-market and enterprise customers across the EMEA region. Lead strategic sales engagements with C-level stakeholders to align Avalara’s value proposition with their operational priorities..

Why join Avalara as a Regional Sales Manager?

Avalara is a leading Software Development company.

Is the Regional Sales Manager position at Avalara remote?

The Regional Sales Manager position at Avalara is based in City of London, England, United Kingdom. Contact the company through Clera for specific work arrangement details.

How do I apply for the Regional Sales Manager position at Avalara?

You can apply for the Regional Sales Manager position at Avalara directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Avalara on their website.