#Dreambig

#Draftline

Purpose:​

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
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That’s Who We Are: Come and OWN IT.

About draftLine:

draftLine is our award winning in-house agency. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. We believe that brands that ignore people get ignored by people, that’s why our mission is to build brands with people at the heart. As insiders we collaborate with every discipline within ABI, as well as external partners, to deliver communication plans that connect and drive growth for our brands.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work. 

About PerfectDraft:
PerfectDraft is AB InBev’s premium at-home beer experience — a connected ecosystem combining hardware, digital services, and an ever-growing range of top-quality beers on tap. We’re on a mission to bring the bar experience home for beer lovers worldwide.
The PerfectDraft App sits at the heart of this ecosystem — empowering users to discover new beers and manage their kegs and machine.

The Role:

The role of E-Commerce executive is to help support and implement the ecommerce strategy across Camden Town Brewery and Perfect Draft teams. It’s a great opportunity for someone to join a dynamic part of the business which is growing and has exciting opportunities in 2026. This role will have a special focus on CRM as well as general ecommerce support.

Duties & Responsibilities:

Given the fast-moving nature of the role and the brands, exact responsibilities can and will evolve over time. However, the following represents the key activities expected:

• CRM Management – Own production: builds and deploys daily emails and app pushes. Maintains with data uploads. Feeds into AB trials and executes. Executes pre-defined audience filters.

• Data & Reporting - Pulls weekly top-level KPIs (CTR, CVR, unsubscribe, deliverability) and builds dashboards.

• Ad Hoc Campaigns / Activations - Supports where necessary.

• Working with the team to deliver volume sales - You will be responsible for delivering the Ecommerce budget in both volume and net revenue implementing changes to achieve the growth necessary to reach targets.

• Webstore Logistics - Placing orders on SAP. Organizing deliveries and collections of beer, merchandise and packaging.

• Webstore Invoicing - End to end monthly process of reconciling the goods delivered in vs sales out.

Who We’re Looking For:

• Experience in CRM creation and management

• Experience in placing orders and managing logistics flows

• Understanding and executing brand tone of voice across different touchpoints

• Able to handle pressure, work with agility and under tight deadlines

• Experience working with cross-functional teams

• Raising credits and POs

Nice to have:

• Previous experience of Shopify/ Magento

• Previous experience on SAP

• Knowledge of Klaviyo / other CRM platform

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health

• Competitive parental leave and pension double contributions

• 25 days holidays per year + bank holidays

• Employee benefits to help your physical and mental health and overall well-being.

• 2 volunteer days a year to support your local community

• 4 employee networks to support diversity and inclusion

• Global Bonus

• Private Medical Care

• 26 weeks paid leave for primary caregiver

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. 

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

#LI-BudweiserUK&I